Born out of passion, commitment, and a family bond, Refined is not just a brand; it’s a symbol of artistry and excellence in the world of Permanent Makeup and Paramedical Tattooing. Founded by the dynamic duo of sisters, Laura and Sophie McCann, Refined is a testament to their shared vision of enhancing natural beauty through bespoke and meticulous artistry.

Laura, originally from Liverpool, discovered her passion for Permanent Makeup Artistry while living with her partner and son in West Sussex. After rigorous training and establishing a successful practice under the name Laura Jacqueline Brows, she became a renowned name in the industry, known for her precision, dedication, and the ability to create flawless, natural looks tailored to individual needs.

Inspired by Laura’s passion and success, Sophie embarked on her journey in Permanent Makeup, bringing her unique flair and perspective to the business. Together, the McCann sisters decided to unite their talents and enthusiasm, giving birth to Refined.

Refined embodies their collective dream and commitment to providing customised care with safe, bespoke, and long-lasting results. The sisters' synergy and their shared belief in the importance of individuality ensure that each client experiences a personal and fulfilling treatment, tailored to their unique needs and preferences.

With Refined, Laura and Sophie McCann are not just offering a service; they are creating a safe welcoming space, ensuring each client feels valued, listened to, confident, and beautifully refined.